WINNER TAKES ALL.
KROUNE BEGAN WHEN MARLO SAW THAT THERE WAS NO CLOTHES THAT SPOKE TO HIM. SO HE SAID F*** IT, I'M MAKING SOME. A MULTI-DISICPLINARY CREATIVE, MARLO CREATED KROUNE IN APRIL 2023 WITH THE GOAL OF CREATING A UNIFORM FOR WINNERS.
THE WORD KROUNE COMES FROM THE OLD ENGLISH WORD COROUNE, WHICH IS A SYMBOL OF AUTHORITY AND POWER. WINNER TAKES ALL MEANS DOING EVERYTHING YOU DO WITH 101% INTENT AND MAKING SURE YOU TAKE EVERYTHING ON THE WAY TO VICTORY. DO WHAT IT MEANS TO WIN. OR DON'T.
KROUNE ISN'T A CLOTHING BRAND, ITS A DESIGN STUDIO WITH THE AIM OF EXPLORING EXPRESSION THROUGH THE LENS OF VICTORY.
KROUNE, WINNER TAKES ALL
LONDON, ENGLAND
CIRCA 2025
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™